- Post author By Ady
- Post date May 26, 2022
Digital age verification is crucial in this day and age. So in this article, we will talk about how age verification works, different rules and regulations, and minor protection in different parts of the world. Almost everyone can get easy access to digital products and services. According to a survey in 2015, almost 1.46 billion consumers purchased goods over the internet. This number increased drastically by 46% since 2021. This can be credited to the COVID-19 Pandemic. In the current situation of the world, more and more people love to purchase products online. While the rising number of online customers is great for online businesses, it also creates challenges.
Today, minors can easily get access to age-restricted content from all over the internet. Unlike the offline world, where minors can’t get access to alcohol or tobacco, buying goods online is completely different. According to research, more than 1 million minors fell prey to ID theft in 2017, which resulted in a $2.6 billion loss.
What Is Online Age Verification?
Online age verification is a process to protect individuals and audiences from consuming non-age-appropriate content. Merchants of age-restricted products need to take responsibility to sell their services only to people over their age. For online businesses, it is essential to understand the age of their users, and digital age verification is a great way to get around it. It is a safe way for minors to perform online activities, and maintain regulatory compliance.
Digital Age Verification vs Manual Age Verification
Since the inception of adult-based services, verifying your age has become a common practice. Tobacco and alcohol stores don’t allow minors to purchase and consume these products. According to regulations by the Food and Drug Administration (DSA), the minimum age for buying and selling tobacco products is 18. These laws can perfectly work in offline stores as there is someone available physically to verify age. When it comes to online stores, verifying the age of an individual becomes challenging.
So, it makes sense that minor protection rules should also apply to digital businesses. Digital business vendors often just ask for usernames and passwords to protect the users. There’s a huge need for verifying the age of minors before they interact with these platforms. Fortunately, just recently there have been huge developments in the online age verification methods.
Compared to a couple of years ago, verifying an individual’s age has become relatively easier by relying on biometrics technology. There are several age verification systems available today that rely on AI and Machine learning to smartly identify if the individual behind the screen is minor or grown-up.
How does Digital Age Verification Work?
Age verification helps businesses onboard legitimate customers and prevent minors from using age-restricted processes. Here’s how most age verification processes work:
1. Submit the Date of Birth
The user has to submit date of birth information including date of birth using an online form as provided by the vendor.
2. Upload Documents
Users upload date of birth documents that are issued by the government. These include documents such as ID documents, driving licenses, or passports.
3. Verification Process
Based on the information provided by the users, businesses verify the age of the users. This happens by using a document verification solution or an online ID verification solution. Based on this verification, the end-user is verified and declined.
Global Age Verification Guidelines
Different geographical locations have different guidelines when it comes to age verification. If there’s one thing similar about all the guidelines, it’s that all of them focus on parental controls. The main purpose is to make parents aware of appropriate services for their children and obtain consent for the children to use these services.
1. Age Verification in UK
The UK government made some changes in 2017, to make sure that a country is a safe place for children. Following that, some changes have been made to the laws to limit easy access to age-restricted products and services.
The online age verification provider, interactiveAgeCheck (iAC) is responsible for minor protection. This is backed by CitizenCard, UK’s biggest photo-ID and age verifier organization. It thoroughly considers recommendations made by the UK Council on Child internet safety.
2. Age Verification in Europe
The GDPR (General Data Protection Regulation) is issued by the European Union and applies to the citizens living in EU states. It has a complete set of rules and guidelines for the collection of personal data. This information includes biometrics, health, and genetic information. The GDPR’s Article 8 allows the age of consent to be anywhere between 13-16. This suggests that anyone over the age of 16 in the EU is allowed to consume age-restricted products and services.
3. Age Verification in USA
The Federal Trade Commission’s minor protection law is named COPPA. It’s one of the most impressive and crucial minor protection laws in the USA. The rule book outlines how companies should collect and verify information related to children under 13. complying with these regulations doesn’t just include age-restricted content warnings, or integrating an age verifier.
The Cellular Telecommunications and Internet Association issued guidelines on restricting career content not suitable for younger audiences. It outlines different content rating standards so that the parents are aware of the type of content suitable for their children. By using internet access control offered by major internet carriers, consumers can limit access to specific websites using filters or block certain websites.
4. Age Verification in Australia
The Australian Communications and Media Authority (AMCA) put out a new guideline in 2008 to prohibit minors’ access to age-restricted content. These regulations apply to anything aired in Australian media or hosted on TV channels within the country. The broadcasting Services Act of 1992 played a vital role in the development of these frameworks.
For every content rating group, these rules offer a different set of customer verification, the MA15+ guidelines require:
- A warning message that the content is MA 15+
- Safety information for parents to protect their children who are below 15
The RA18+ guidelines contain rules regarding:
- Warning about the risk of using proof of age by another person or someone who’s not eligible based on their age
- Consider which evidence is provided, and how it’s presented
Risks of Not Completing Age Verification Checks
There are some risks of not having the age verification methods. These include non-compliance and a drop in market reputation for offline and online businesses at the same time. Generally, the perceived level of risks involved figures out the level of control and application of the regulatory framework.
Here are some risks of not having proper age verification mechanisms in your process:
1. Compromised Market Reputation
Building a great business requires providing customers with the best customer experiences. User satisfaction is crucial in building loyalty for customers and building a good reputation for your brand. Not investing in age verification software can hurt your business by having a negative brand image. Not having a proper age verification process can lead to easy access to age-restricted products and services, it puts minors more at risk.
2. Non-Compliance fines
All kinds of vendors and organizations have to comply with GDPR, regardless of the type of products and services they offer. The purpose of this regulation is to maintain privacy and secure record-keeping. These regulations are equally important while verifying the age of individuals during onboarding processes. Non-compliance with GDPR can lead to hefty fines for businesses.
Till 2016, non-compliance fines for COPPA were 160,000, which were later increased to 43,280 dollars.
3. Financial Losses
Online businesses can reduce fraud in chargebacks by parents for non-consenting transactions. Having an age identifier or verification process integrated into your onboarding process can help in reducing financial losses.
Conclusion: Importance of Age Verification
In the end, the age verification process is crucial to protect the young generation from the adverse effects of age-restricted products and services. Merchants have to take on the social responsibility to secure minors and restrict their access.
Age verification can take place by checking documentation such as: · passport or national ID cards · registration cards · birth certificates · other certificates. When children have no birth certificates or other documentation, or have lost these during the crisis, other verification methods must be considered.What is the meaning of age verification? ›
An age verification system, also known as an age gate, is a technical protection measure used to restrict access to digital content from those who are not appropriately-aged.What three methods are used to verify identity? ›
Many important processes require the applicant to complete identity verification to prove that they are who they claim to be. Methods include facial verification, fingerprint matching, and comparing biometric data from verified sources to the person being checked.Why is age verification important? ›
The Importance of KYC and Age Verification
For many, especially financial institutions, gambling firms and fintechs, it's a matter of legal compliance. It's also key to minimizing fraud. Age verification also helps companies selling age-restricted goods and services to operate within the law and keep minors safe.
In simpler terms, Requirements verification is the process of confirming that the system requirements contain all the necessary elements of well-written requirements. Requirements validation is the process of confirming that the system meets its objectives and functions as intended.Who is responsible for age verification policy? ›
The Designated Premises Supervisor
It is therefore the DPS who takes on the responsibility, of not only putting the age verification policy into place, but also to ensure that the staff follow that policy.
How does Digital Age Verification Work? The user has to submit date of birth information including date of birth using an online form as provided by the vendor. Users upload date of birth documents that are issued by the government. These include documents such as ID documents, driving licenses, or passports.How do companies verify the age of online users? ›
How do online sites verify age? Online sites have a few options when it comes to verifying age. For example, they can use “age gates” that ask users to self-attest to their age. However, many sites now favor digital solutions that allow users to take a picture of their ID and submit it for verification.What are the 4 verification methods? ›
The four fundamental methods of verification are Inspection, Demonstration, Test, and Analysis. The four methods are somewhat hierarchical in nature, as each verifies requirements of a product or system with increasing rigor.What are the 2 types of verification? ›
- Double Entry - entering the data twice and comparing the two copies. This effectively doubles the workload and therefore costs more to do.
- Proofreading data - this method involves someone checking the data entered against the original document.
Two main methods of verification: double entry and manual verification.What is the purpose of the verification process? ›
The Verification process provides the evidence that the system or system element performs its intended functions and meets all performance requirements listed in the system performance specification and functional and allocated baselines.What documents do I need for age verification? ›
Along with the Birth Certificate issued by the Registrar of Birth and Death, any other Date of Birth proof like Passport, School Birth Certificate with photograph duly attested by the Principal to be submitted.What is verification and why is it important? ›
Verification means "proving the truth" or "confirmation". Verification is an auditing process in which auditor satisfy himself with the actual existence of assets and liabilities appearing in the Statement of Financial position.What are the types of verification? ›
- 1) Knowledge-Based Authentication.
- 2) Two-Factor Authentication.
- 3)Credit Bureau-Based Authentication.
- 4)Database Methods.
- 5)Online Verification.
- 6)Biometric Verification.
- Where It Is Necessary To Verify Identity?
Activities performed in the normal course of software development such as requirements reviews, design reviews, unit testing, static tests, and build audits are all examples of verification.What should be included in a verification plan? ›
Normally a verification plan would consists of 1) Functional requirements 2) Design requirements 3) Defining coverage goals 4) Embedded firmware requirements apart from these the verification plan should also focus on reuse for core based designs.Which three of the following are legally accepted proof of age? ›
national identity card. travel document. birth or adoption certificate or certificate of registry of birth.How do companies verify identity? ›
These methods include: ID Document Verification: Checks that the ID (e.g., driver's license, passport, government ID) is legitimate. Biometric Verification: Uses selfies to establish that the person presenting the ID is the same individual whose portrait appears on the ID.Can an employer check your age? ›
The federal Age Discrimination in Employment Act (ADEA) protects adults age 40 and older from being penalized due to their age. But that law doesn't actually prohibit employers from asking how old you are.
Introduction. Customer verification is the process of authenticating a customer's identity. It can come in many forms, including email verification, address verification, and phone verification, but it always involves confirming that a person is who they say they are.How do you prove proof of age? ›
Hassle free ID supported by London Trading Standards
PAL cards may be held by anyone between the ages of 16 and 25 for use as proof of age. Although the PAL scheme ended in 2021 existing cards should be accepted anywhere in the UK where age verification is required to purchase goods or services.