Battle of the Video-Sharing Platforms: Instagram Reels vs. TikTok (2023)

FAQs

Is it better to post on Instagram Reels or TikTok? ›

Both apps have their own advantages, so it's up to you to decide which one is best for you. If you're looking for a video content app with a large user base and lots of content, go with TikTok. But if you want something more community-based and feature-packed, then Reels might be the right choice.

More Engagement – Instagram reels get 67% more engagement than standard Instagram videos. Posting more reels increases your chance of getting more likes and comments, compared to posting pictures only.

Editing features

Editing tools are integral parts of video-sharing platforms, allowing users to share their videos with unique filters. The advantages of TikTok outweigh that of Reels because TikTok offers numerous filters, voice effects, and templates.

Since Instagram is an old and powerful platform, it is known and used by a lot of influencers. TikTok is only used by a tiny percentage of these influencers, meaning the competition on Instagram is higher than TikTok. So which one makes sense to you?

Reels are full-screen vertical videos up to 90 seconds long. They now feature a suite of editing tools and audio tracks as well as trending voice and sound snippets. Reels allow you to add captions, stickers, and backgrounds; upload multiple video clips; use a range of filters; and loads more.

Should I post the same content on TikTok and Instagram reels? You can post similar content on both TikTok and Instagram Reels. However, it's best to not post the exact same content on both platforms. You can repurpose content to make it more suitable for the platform you plan to post to.

It depends on what kind of content you want to create. If you want to create engaging, creative content that will capture your audience's attention, then go for Instagram Reels. If you just want to give your followers a quick update on what's going on with your brand or day-to-day life, then go for Instagram Stories.

You don't post enough Reels

Don't expect to post one Reels and reach hundreds of thousands of people. Quite the opposite, the more you post, the higher your reach and engagement grow over time. For starters, you can try posting one Reels every week, gradually increasing the number.

Learn from Khaby (289 million views)

Taking cues from this, his 2021 reel 'Learn from Khaby' holds the record for being the most-viewed Instagram reel to date. It features Lame checking an iron multiple times to ensure he has plugged it off and it is cold. The reel has over 12 million likes.

Reels have great reach partly because they can be placed on your Feed, on your Stories, on the Reels tab, and the Explore page. You can get more reach for your content through these avenues, especially in the Explore page where 50% of Instagram users go to discover new content.

Are Reels more effective? ›

The Role of Creators in Better Reach for Instagram Reels and Posts. To answer whether reach is the same between Reels vs Posts, the consensus is no. According to Instagram themselves, they aren't ranked the same. Regardless, both formats can earn you more reach.

Instagram Reels are important to increase visibility, save costs, and repurpose content. You can increase Reels views by engaging with your audience, using hashtags, and cross-promoting on other pages.

Instagram is better for polished content, while TikTok is better for raw, authentic content. If you want to reach a younger audience, consider TikTok. If you're looking to partner with influencers, both platforms can be effective but Instagram may give you more polished options.

And it shows that despite the buzz around TikTok, Instagram remains more lucrative, at least for the average deal. Over the last six months of 2022, 400 U.S. creators with a variety of follower counts (split evenly between TikTok and Instagram creators) answered a 30-question survey about how they're paid.

If you are getting zero or low views on your TikTok videos, it can come down to several reasons: New accounts do not get views immediately. Research popular trends and create a consistent posting schedule to get your initial views.

Instagram Reels are short-form Instagram videos that can be up to 90 seconds long. Users can record, edit, and clip videos and photos together, set them to music, and post to their feed.

Reels are an effective way to reach an audience outside of your current followers. 50% of Instagram users find reels through the explore page. You can have videos featured on the explore page to reach a whole new audience. According to recent statistics, reels get 22% more engagement than traditional videos.

Currently, thousands of Reels are published daily so, to go viral, content must be really compelling. In order to stand out, add a personal touch that makes your Reels unique and original. The first few seconds of the video are key to capturing the audience's attention so make them stand out from the beginning.

It's important to use hashtags on your reels to make them easier to find. Add hashtags that are relevant to your video, and include a mix of trending hashtags and niche hashtags that match your reel's content. If you're not sure what hashtags to include, keep reading!

Do TikTok posting times matter? In short, yes. TikTok posting times are essential to triggering the algorithm and getting your videos more views. TikTok's algorithm decides whether to push a video depending on how much watch time, views, and engagement a video gets.

Is reel becoming more popular than TikTok? ›

According to data, while TikTok is the most successful platform in attracting people to engage with the videos posted, Instagram Reels record the highest average watch rate. Compared to TikTok, which overall registers a watch rate of 9.06% on average, Instagram Reels score an average watch rate of 13.08%.

Will Instagram Reels Be Deprioritized for Photos and Carousel Posts? According to Adam Mosseri: No. Last month, he addressed this question via his Instagram Stories: “We're not deprioritizing Reels.

Instagram Head recently announced that the platform was largely focused on Reels in 2022, but the focus is going to be a balance between photos and videos going forward. Since its inception, Instagram had been a social platform where users would find photographic memories of intimate moments.

Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.

The most viewed reel is by Khaby Lame with 286 million views. Khaby Lame has 78.6 million Instagram followers. Users can now upload reels of up to 90 seconds. Instagram is the hub for Influencer marketing.

FC Barcelona becomes first sports club to reach over a billion views on Instagram Reels. FC Barcelona is the first sports club or competition in the world to get over 1 billion views on Instagram Reels, the short, vertical form videos that the platform launched in August 2020.

One of the best ways to make Reels go viral is to have music that others want to use. Having viewers click on the music in your Reels indicates to Instagram that they want to use that music as well and is viewed as engagement by Instagram. Because of that, we usually try to avoid using original sounds on our Reels.

How many Reels should I post in a day to get viral? ›

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible.

Post Reels Consistently

So if you post regularly, then you might get the exposure from Instagram that you needed. Posting more reels is also very important to Get More Views On Instagram Reels and more likes on reels. When you post more and more content, you have better chances to show up on the reels feed.

In the past few weeks, Reels on brand social accounts have been performing worse, generating 20% fewer views in some cases, while photo performance has generally improved, sources said. The move has execs fighting to keep hold of precious video production budgets and shifting to focus on posting more images.

Can you make money on TikTok? The short answer is: Yes. To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.

Gaining organic followers on Instagram isn't easy anymore. There are a lot of accounts that still follow you and unfollow you later and a lot of bots that comment just to gain attention. With all the competition around, you need to make sure that you're consistent, you stand out and are authentic.

Fastest-growing Instagram creators worldwide 2022, by follower growth. Between January and June 2022, the fastest-growing content creator on Instagram was influencer Jorge Gomez, with 573 percent growth during the examined months. Rodrigo Mussi had a 191 percent growth rate through the examined period.

Social Media Algorithm: If your main content goals are to reach more people, show off your brand personality, and go viral, TikTok is for you. On the other hand, if you want to generate leads, increase conversions and redirect prospects to your website, Instagram is a better option.

How much money does 1 million TikTok followers make? TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. One creator, Jenn Leach, reported earning $88 for 1.6 million views, which works out to 6 cents per 1,000 views.

The main reason behind not getting views is content. However, there are several other reasons for not getting views. If you are new to TikTok, you may not get views as easily as your videos. Not using trending hashtags and posting at the wrong time can also lead to no views.

If your video reaches one million views, it is considered medium viral (which will certainly earn you a healthy flow of new followers while boosting your status on the platform). And, if you get five million views within a three to seven-day period—you will officially become a viral TikTok sensation.

How long should a TikTok video be to go viral? ›

Tip 2: Consider the 3-second rule. The average length of a TikTok video is 21 to 34 seconds – which is perfect for attracting young audiences; the vast majority of whom prefer watching very short (one minute or less) mobile videos several times a day.

You cannot repost TikTok videos or any other videos that have watermarks to your Instagram posts, stories, or Reels. Instagram wants high quality, unique content posted on their platform… not spammy reposts.

Instagram, Twitter, or Facebook users would reupload or repost TikTok content, which would still draw people back to TikTok. By statistics, Instagram has the most users and pays content creators the most.

Frequency of posting

If you're looking to get better engagement on Instagram, one of the key questions which plague your mind might be, “How often should I post reels?” While there's no magic number of reels or posts per day or week guaranteeing success, posting regularly is important to keep your audience engaged.

Video length

Instagram Reels are short, sharp bursts of video content. They can run for a maximum of 60 seconds, having first launched with a 15-second limit… which sounds familiar! TikTok used to only allow 15-second clips. It soon expanded to 60-second videos, then three minutes.

If your reel doesn't fall into the educational, inspirational, or relatable category, it most likely isn't going to go viral. Every single reel that you put up should either teach your audience something within your niche, serve as an inspiration for your audience, or be relatable.

It's important to use hashtags on your reels to make them easier to find. Add hashtags that are relevant to your video, and include a mix of trending hashtags and niche hashtags that match your reel's content. If you're not sure what hashtags to include, keep reading!

How to Remove a TikTok Watermark for IG Reels. If you haven't already heard, Instagram is now supposedly limiting the reach of Reels when a TikTok watermark is detected in the video. From the perspective of Instagram as a business, this makes total sense.

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.

How much does TikTok pay for 1,000 followers? ›

How much money does 1,000 followers on TikTok make? Macro influencers earn an average of $197 per post for branded content, According to Statista. At 1,000 followers, you can also convert virtual gifts earned during TikTok lives into Diamonds, which payout at a rate of around 5 cents per Diamond.

Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.

Instagram Reels is getting more views because of the emphasis on video content. In every platform video content dominates and drives people attention and engagement. That's the ultimate purpose for Instagram to create a separate tab for Reels on Instagram inorder to make people stay on their platform.